AYRES is inspired by the streets, bars and women of Buenos Aires, Argentina. Since its foundation, Buenos Aires has been a unique blend of European sophistication, Latin passion and the Pampas’ breathtaking nature. Tango and Buenos Aires cafes are the greatest manifestation of this mixture of culture and nature.
Buenos Aires means “fair winds”. Winds that take us away into an imaginary world of mesmerizing aromas and naturally derived textures. Aromas that carry us away to an unforgettable vacation in Buenos Aires, an early morning walk through the endless Pampas, or a drive through Patagonia’s blue lagoons. Textures that bring back memories of a sexy night in Buenos Aires or a peaceful morning in the countryside.
In traditional Spanish, the name of the city was spelled “Buenos Ayres”, hence the name of the brand - AYRES.