After 18 years in the luxury perfumes and cosmetics industry, Founder and President Alejandro Rasic decided to leave the corporate life to pursue a long awaited dream: to create his own aromatherapy body care line.
During his tenure with Estée Lauder, Kenzo, and Givenchy Parfums, Alejandro became inspired to draw on his vast experience in the beauty world to develop an all-natural body care collection infused with pure essential oils.
An immigrant of Argentina, Alejandro regularly listens to music from his home country. During one of his many business trips to Argentina he heard an unforgettable Tango called “Perfume”. It was in this moment when AYRES was born; a natural aromatherapy brand inspired by the traditional tango bars in the old Buenos Aires neighborhood of San Telmo.
AYRES is made in the USA. We bring a Latin touch to the beauty world.
AYRES is The Essence of Passion.
Ayres is inspired by the streets, bars and women of Buenos Aires, Argentina. Since its foundation, Buenos Aires has been a unique blend of European sophistication, Latin passion and the Pampa’s breathtaking nature. Tango and Buenos Aires cafes are the greatest manifestation of this mixture of culture and nature.
Buenos Aires means “fair winds”. Winds that take us away into an imaginary world of mesmerizing aromas and naturally derived textures. Aromas that carry us away to an unforgettable vacation in Buenos Aires, an early morning walk through the endless pampas, or a drive through Patagonia’s blue lagoons. Textures that bring back memories of a sexy night in Buenos Aires or a peaceful morning in the countryside.
In traditional Spanish, the name of the city was spelled “Buenos Ayres”, hence the name of the brand - AYRES.